Over 20 years combined experience specializing in eBusiness and eMarketing with a bachelor’s degree in mass communications, four advanced IT certifications and double-certified (Google AdWords Certified Professional and Bing Ads Accredited Professional). A proven professional with extensive knowledge of online marketing strategies and tactics, online user behavior and purchasing patterns, website architecture, user experience, business processes, organizational structures and corporate culture, with a unique blend of transactional, organizational and marketing expertise.
An advanced eBusiness veteran encompassing a unique entrepreneurial background, multiple start-up companies and substantial agency experience. Highly adept at managing multiple priority sets with SEO/SEM, social media and content marketing. Experience in multiple online industries including retail, education, recreation, finance, travel, healthcare, real estate, automotive, insurance, precious metals, lead-generation and non-profit charitable organizations.
- eMarketing strategic and tactical planning, eBusiness and eCommerce analysis, development, and implementation
- Online revenue and strategy development, website (re)design and administration, web site traffic generation and analysis
- Search Engine Marketing campaigns and SEO analysis and development
- Google AdWords, Google Analytics and Bing Ads certified
- Information architecture, usability analysis, user interface design, navigational structures, web site organization and layout, and interactive process analysis
- Organizational, process, and corporate culture analysis and reengineering
If you’re looking for the rest of it, download the pdf from the link above or visit my LinkedIn page.