Over 17 years combined experience specializing in eBusiness and eMarketing with a bachelor’s degree in mass communications, four advanced IT certifications, eight Google certifications (AdWords Fundamentals, AdWords Search, Google Shopping, AdWords Display, AdWords Video, AdWords Mobile, Mobile Sites and Digital Sales), Google Analytics Certified Professional and a Bing Ads Accredited Professional.
A proven professional with extensive knowledge of online marketing strategies and tactics, online user behavior and purchasing patterns, website architecture and user experience, business processes, organizational structures and corporate culture, with a unique blend of transactional, organizational and marketing expertise. An advanced eBusiness veteran encompassing a unique entrepreneurial background, multiple start-up companies and substantial agency experience.
Highly adept at managing multiple priority sets with SEO/SEM, email marketing, affiliate marketing, social media and content marketing. Experience in multiple online industries including: retail, education, recreation, finance, travel, healthcare, real estate, precious metals, automotive, lending and insurance.